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Measure U, the City of Sebastopol sales tax measure, proposes a half of a percent increase in the city’s sales tax, which is critical to addressing Sebastopol’s fiscal challenges. This modest increase will generate approximately $1,520,000 annually, providing vital support for essential city services, including parks maintenance, streets and infrastructure upkeep, and support for public safety, including 911 and emergency response.

Measure U will distribute the tax burden fairly since it applies to residents, those living outside the city limits, and visitors. This ensures the cost of maintaining city services is shared by all who benefit from them, including Sebastopol’s parks, businesses, and cultural attractions. Measure U will increase the cost of a $100 dinner by 50 cents.

The proceeds from this tax will go into the general fund, helping to sustain core services that keep Sebastopol safe and functioning. The city’s current financial outlook is unsustainable, with projections indicating the potential depletion of reserves by 2027. Measure U will provide a reliable and needed revenue stream to prevent reductions in services that would otherwise be necessary.

Sebastopol enjoyed more than 60% in reserves before COVID. These reserves were used to get through the pandemic. Increasing costs and a slow recovery have been difficult for small cities outside major transportation routes that do not have revenues from big box stores. Measure U will ensure Sebastopol’s long-term financial stability while maintaining the high quality of life for residents and visitors alike.

It is a reasonable and essential measure to keep the community safe, vibrant, and well-maintained.

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